Fletcher Dean, an award-winning speech writer, ran a review of my book, Real Leaders Don’t Do PowerPoint. He calls it the “real deal for leaders” and a “good addition to your bookshelf.” (Thanks, Fletcher.)
I highly recommend his blog Speech 2.0. He offers insightful and thorough critiques of major speeches, both in business and in politics. And he doesn’t just stick with American speeches. (He’s recently analyzed speeches by the premier of China and by the Lieutenant-Governor of New Brunswick.) He also hightlights interesting books.
As an example of what you’ll find in Fletcher’s blog, he just posted a piece about Ted Sorensen (JFK’s counselor and celebrated speechwriter). He compared what Sorensen said in a recent speech where he focused on “the outline; the headline; the frontline; the sidelines; and the bottom line,” to what he wrote in his book, Counselor: A Life at the Edge of History. Then he gave a great synopsis of the book’s main ideas about speechwriting.
If you’re interested in gaining an experienced speechwriter’s perspective on what makes a speech work (or not), check out Fletcher’s blog. As my mom would say, “it’ll do you good.”