I recently spoke — with three other speech coaches — to the San Diego Professional Coaches Alliance about giving speeches as a way to build a coaching practice. (I’ve given a different form of the talk to consultants and to self-employed entrepreneurs).
Here’s my premise: As a consultant, coach, self-employed entrepreneur, or small-business owner, you are your business. To attract new clients you need to put yourself in front of prospects in a way that wins their attention, interest, and trust. One of the best and least inexpensive ways of doing so is by making presentations.
Someone videotaped my section of the presentation. (He used a hand-held camcorder so don’t expect professional production qualities. Half the time I’ve walked out of the frame.) In it I address two questions:
- Who do you talk to? What is your audience? Where do you find them?
- What do you talk about? What’s the content and the goal of your presentation?
Let me know what you think.